Bags & Riches Contest Rules

These contest rules are specific to the above contest conducted by Entercom California, LLC d/b/a KUDL (the “Station”). Except to the extent specifically set forth below with respect to this specific contest, the Station’s general contest rules apply to this contest as well.  A copy of these specific contest rules and the Station’s general contest rules are available at the Station’s studio at 5345 Madison Avenue Sacramento, CA 95841 during regular business hours and on the Station’s website at the extent that the general contest rules differ from these rules, these rules will govern and control with respect to this Contest.




2.    Listeners can enter the Contest by listening to the Station weekdays (Monday – Friday) (excluding holidays) between Spetember 12, 2019 and September 25, 2019 at approximately 7am, 8am, 9am, 10am, 11am, 12pm, 1pm, 2pm, 3pm, 4pm, 5pm, and 7pm each day (each time slot being known as a “Contest Play” herein) for the Station on-air personality to give the cue to call, which cue shall be the on-air personality instructing listeners to call. The 17th caller to (916) 766-1065 (calls to other numbers, including the Station’s general number, will not be accepted) will be given an opportunity to guess the value of cash located inside a purse (which purse shall not be visible via any form to listeners), which value will be between $106.00 and $1,065.00. The 17th caller will have 20 seconds to guess the exact amount of money inside of the current purse. The on-air personality then will indicate whether the guess is too high, too low or the correct amount of money in the purse. A maximum of one (1) guess per Contest Play will be taken by the Station (i.e. each Contest Play will end after the 17th caller makes a guess).  A prize will be awarded, upon confirmation of eligibility, to the caller (which must be the 17th caller at a particular Contest Play) who guesses the correct amount of cash in the purse within the allotted 20 seconds and the contestant will win the amount of money in the purse (which shall be between $106.00 and $1,065.00), and the purse itself (each a “Winner”). Another game will begin at the next Contest Play and the Contest will continue until the sooner of: (i) the maximum amount of $6,000.00 in the aggregate has been awarded in this Contest; or (ii) until the last Contest Play of September 25, 2019. The maximum amount of all prizes awarded in this Contest (i.e. cash and value of purses) is limited to $6,000.00. WARNING: Online listeners to streamed broadcasts may experience a lag in transmissions due to buffering limitations.  Contest Participants should not rely on streamed broadcasts.      

3.    If the Station does not receive at least 17 calls within fifty-nine (59) minutes of the on-air personality giving the cue to call at the individual times specified above, that Contest Play will be forfeited and the next Contest Play will re-set with the first caller of such Contest Play being deemed called number one (1).   

4.    The cash amount of each prize will be pre-determined by Station prior to accepting any guesses, and shall be between $106.00 and $1,065.00.


5.    The odds of an entrant selecting the correct amount of change in the purse is 1 in 959 or better if prior contestants have already guessed on a particular prize.

6.    Up to 10 prizes will be awarded in this Contest. Cash prizes will be paid by company check and will be available within 8 weeks of Winner’s completion of all required Station documents and verification of eligibility. The maximum value of all prizes awarded in this Contest (cash and purses) is limited to $6,000.00. Each verified Winner in this Contest will receive one of the following prizes (which will be randomly assigned) in addition to the cash value located and correctly guessed inside of the purse:

-Kate Spade Deep Evergreen Margaux Large Satchel - $358

-Kate Spade Blazer Blue margaux large satchel - $358

-Kate Spade Blustery Pink Molly Large Tote - $228

-Coach Oaxblood/ Gunmetal Mix Pebble Leather Dreamer- $495

-Coach Gunmetal/ Heather Grey Central Tote With Zip - $295

-Coach Black/ Gold Polished Pepple Leather Dalton 31 - $395

-Michael Kors Acorn Voyager Medium Crossgrain Leather Tote Bag - $278

-Michael Kors Admiral Mercer Large Pebbled Leather Accordion Tote Bag - $196

-Michael Kors Soft Pink Voyager Medium Crossgrain Leather Tote Bag - $278

-Michael Kors Truffle Jet Set Saffiano Leather Tote Bag – $166.80


7.    The sponsors of this contest are: Entercom California, LLC d/b/a KUDL

Other Rules Specific to This Contest

8.    You must be 18 years or older to be eligible to win.