Band-Aid (Finally) Makes A Move Towards Inclusivity

June 12, 2020
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One of many concerns for years has been the fact that Band-Aid has not represented the vast range of beautiful skin tones that exist, only catering towards white skin. However, in a statement they announced this week the company's plans to better represent the Black community. 

Band-Aid posted an image of bandages in light and dark skin tones on their Instagram with the caption: 

"We hear you. We see you. We're listening to you. We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community. We are committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you." 

The brand also said they will donate to Black Lives Matter, which they "promise is just the first among many steps together in the fight against systemic racism." 

We hear you. We see you. We’re listening to you.⁣ ⁣ We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community.⁣ ⁣ We are committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you.⁣ ⁣ In addition, we will be making a donation to @blklivesmatter.⁣ We promise that this is just the first among many steps together in the fight against systemic racism.⁣ ⁣ We can, we must and we will do better.

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Many of the comments echo exactly what I was personally thinking. 

"Yikes, is this just now happening?" commented one Instagram user. "It took 100 yrs for you to make some colored bandaids. We see YOU, actually," said another. 

I am very sad they did not do something about this sooner. A competitor saw this opportunity in 2018 when they launched Browndages, a black-owned company that creates "the perfect bandage for brown skin." They are clearly ahead of the curve and could use support. Check them out! 

Please take a few moments to vote for Browndages for the @fedex small business grant! It would mean alot to us and if we are selected will allow us to grow! You can vote every 24 hours! Check out our stories to swipe up to vote! . https://tinyurl.com/VoteBrowndages . #browndages #smallbusiness #fedexsmallbusinessgrant -- @fitfoodiele

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